
The Purpose
My childhood in the Bahamas during the 80s and 90s was a vibrant sensory experience, a rich tapestry woven with the pulsating rhythms of Junkanoo and the sun-drenched hues of turquoise waters. The air, thick with the scent of salt and hibiscus, echoed with the gentle lapping of waves, lively marketplace chatter, and soulful local melodies, all indelibly etched into my memory. This clothing line is a deeply personal endeavor, a way to translate those formative years and the unique beauty of my identity into tangible art.
This collection is a direct translation of those cherished memories into wearable art, reflecting the vibrant colors and effortless style of my youth. It blends the laid-back elegance and spirited energy of the islands with the timeless appeal of classic American designers like Tommy Hilfiger and Ralph Lauren. The goal is to create a style that feels both nostalgic and refreshingly modern, merging familiar comfort with the distinct, sun-kissed aesthetic of the Bahamas.
More than just clothing, this line is a celebration of the Bahamian spirit, an invitation to experience the warmth of its people and the breathtaking beauty of its landscapes. I hope each piece serves as a reminder of the vibrant tapestry of the Bahamas, a place where life is lived in full color and every moment is infused with the rhythm of the islands.
Founder and Creative Director
Deon Gibson